1. Who can advertise
You must be at least 18 years old and have reached the age of majority where you live. You must have a Modellero creator or agency account, and you may only promote live profiles assigned to your account. By advertising a profile you confirm that you are that creator or are authorized by them to advertise it, and that every person shown is an adult who has consented to the use. the operator of Modellero may ask for proof of authority at any time.
You must accept the current version of these terms before a paid campaign can start. We record the version you accepted and when. We never mark an account as having accepted on its behalf.
2. Sponsored listings are labelled
Paid placements appear in a separate row on the homepage and are clearly labelled “Sponsored”. They are not part of the organic directory ranking, the VIP Spotlight or the Featured selection, and buying a sponsored listing does not change a profile’s organic position. Links on sponsored listings are marked as sponsored for search engines.
3. How the auction and pricing work
You set a maximum cost per click (max CPC): the most you are willing to pay for one valid click. The price you actually pay, the actual CPC, is set by a second-price-style auction:
- Eligible campaigns are ordered by max CPC, highest first, and fill the sponsored slots in that order. A campaign that does not win the top slot can still win a lower one.
- For each slot, the actual CPC is the next-highest eligible max CPC below that slot plus the bid increment, but never more than your own max CPC and never less than the minimum CPC.
- When no other eligible campaign is below you, you pay the minimum CPC.
- When two max CPCs are equal, the campaign that held the higher slot in the previous auction keeps priority, then the bid that was set first, then a fixed internal campaign ID. A tie winner may pay up to, but never more than, its own max CPC.
The current minimum CPC is $0.25 and the current bid increment is $0.05. At launch these were $0.25 and $0.05. the operator of Modellero may change the minimum CPC, the bid increment and the number of sponsored slots for future auctions at any time. We will show material pricing changes in the advertiser dashboard before or when they take effect. Changes never alter charges that are already completed.
Each time a sponsored listing is shown, its price is recorded and held for 30 minutes. A valid click during that time is billed at the recorded price, even if the auction or settings change in the meantime. If the minimum CPC rises above your max CPC, your campaign stops showing until you raise your bid. We never raise your bid for you.
4. Valid clicks and anti-fraud controls
You pay only for valid clicks on your sponsored listing. You are never charged for impressions or for slots you did not win. A click is not billed when, for example, it:
- comes from the same visitor for the same campaign within 24 hours of a billed click;
- appears to come from a bot, crawler, link preview or browser prefetch;
- happens after the recorded price has expired, or uses a link that is invalid or has been changed;
- comes from your own account or from a Modellero administrator;
- is part of unusually high click activity from one visitor; or
- would exceed your daily budget or your wallet balance.
These filters reduce but cannot eliminate invalid activity. the operator of Modellero may change the filters to improve accuracy. If we later identify invalid clicks that were billed, we may credit them back to your wallet.
5. Budgets, pauses and eligibility
You can set an optional daily budget (measured per UTC day), and you can pause, resume or change your max CPC at any time. A campaign is shown only while it is active, its profile is live and assigned to your account, your wallet balance is at least the minimum CPC, its daily budget has room, and your account is in good standing.
6. Wallet, deposits and crypto payments
Sponsored listings are prepaid from a wallet in US dollars. You add funds by sending cryptocurrency to an address shown in your dashboard and submitting the transaction hash. Deposits are credited only after the operator of Modellero verifies the transaction on the blockchain, including the network, recipient, amount and confirmations. The USD amount credited and the exchange rate used are recorded. Each transaction can be credited only once.
Cryptocurrency payments cannot be reversed by us. Sending the wrong asset, the wrong network or to the wrong address can lose the funds, and we may be unable to recover them. Network fees are your responsibility. the operator of Modellero may also add manual credits, for example for promotions or corrections, and every manual change is logged.
Your balance can never go below zero. It is not a bank account, does not earn interest and is not transferable.
7. Refunds and billing corrections
If you believe a charge is wrong, contact support within 30 days with the campaign and date. We will review the click records and correct any billing error by crediting your wallet. Unused balance may be refunded on request when you close your advertising account, less any network fees, unless it was a promotional credit or the account was suspended for a breach of these terms. Nothing here removes a refund right that the law gives you.
8. No guaranteed results
Sponsored listings buy a chance to be shown, not an outcome. the operator of Modellero does not guarantee any number of impressions, clicks, profile views, subscribers, sales or revenue, any particular slot, or any ranking on Modellero or in search engines.
9. Reports
Your dashboard shows impressions, billable clicks, clicks that were not billed and why, spend and average actual CPC. These are Modellero’s own measurements. They can differ from other platforms’ reports because of filtering, privacy settings, ad blockers and timing. Raw click and impression logs are kept for 90 days; billing records are kept longer.
10. Prohibited conduct and suspension
You must not click your own listings, ask others to click them, use bots or click services, manipulate auctions, promote profiles you are not authorized to promote, or promote content that breaks the Terms of Use. the operator of Modellero may reject, pause or suspend a campaign or advertising account, withhold or reverse credits obtained by fraud, and remove sponsored listings that break these terms or the law. Approval of a listing and its content still follows the normal profile review process.
11. Changes to these terms
We may update these Advertising Terms. Each version has a date. When we publish a material change, the new version is shown in your dashboard and existing campaigns keep running for 14 days. After that, campaigns pause until you accept the new version. Changes never apply to charges already completed.